spray tanning industry
The future of the
Are you ready to become the most in-demand spray tan artist in town?
If you're stuck in a low-wage 9-to-5 salon job, tied down by a controlling boss, and dealing with health risks from poor ventilation, it's time for a change. You love making people feel confident, but the long hours, low pay, and endless tanner up your nose are taking a toll.
Welcome to where we do things differently after 20 years of experience and countless awards later: The Heather® Method
If you're stuck in a low-wage 9-to-5 salon job, tied down by a controlling boss, and dealing with health risks from poor ventilation, it's time for a change. You love making people feel confident, but the long hours, low pay, and endless tanner up your nose are taking a toll.
Welcome to where we do things differently after 20 years of experience and countless awards later: The Heather® Method
A that not only helps you scale a thriving mobile tanning business but also protects your health and increases your
Imagine setting your own schedule, earning more with fewer appointments, and finally being your own boss, all while avoiding the toxic exposures that come with traditional spray tanning environments. Whether you're juggling spray tanning as a side hustle, or you’re a freshly certified artist, this method will guide you to scale your talents without burnout or health risks.
You’re talented and ambitious—now it’s time to turn those skills into a thriving, balanced business. The Heather® Method was created to help you step into your power and build a sustainable spray tan career that honors your well-being, your craft, and your bank account.
bottom line.
Are you ready to glow without the grind?
Let's make it happen
holistic approach
The Heather® Method
BTS of The Heather® Method
Built by the award-winning, celebrity-trusted Heather Shaw
- 20 + years in the tanning industry
- Allure: 3x Best of Beauty Award Winner for Airbrush Tanning in Los Angeles
- Featured as an expert guest on The Kris Jenner Show
- Owned the most in-demand tanning studio in LA for nearly a decade
- WeWork: Featured in their most successful members’ book, later highlighted in the WeWork Documentary
- Betches: Honorary in-house spray tanner, frequently flying to NYC for major events
- Byrdie: Multiple features and included in their “Best of Los Angeles” directory
- Racked & Time Out: Featured interviews and listed in their best spray tan salon directories
- Into the Gloss: Praised by Nicole Trunfino in her beauty routine post-pregnancy
// Since 2011 //
Backed by:
Happy Heather® Method Artists
If you’re stuck in a salon, this is your sign to take the leap—Heather will help you thrive!
– Helena LaTulip, Spray Tan Artist, Los Angeles, CA
Working with Heather opened doors for me, both financially and professionally.
– Natalie Dungey, Spray Tan Artist, Los Angeles, CA
+ more
I have been able to perfect my technique that results in a flawless application each time.
– Jamie, Owner of Rainglow in Seattle, Washington
I was trained by Heather Shaw and now Golden is THE place to be bronzed in North Georgia.
– Katy, Owner of Golden Spray Tanning, Cartersville, Georgia
We were trained by Heather on her specific technique and we’ve been thriving with 5-star reviews online ever since.
– Bronze Buddha Glow, Phoenix, Arizona
Heather Shaw
Your Clean Beauty Advocate
Inspired me to create ‘The Heather® Method’ and share my expertise with an industry that's desperately seeking guidance. Now, I’m here to guide you in building a spray tan business that reflects your values and the profits you deserve, providing you with the balance, well-being, and success you’re craving.
My belief that a spray tan is more than just a beauty treatment—it’s a confidence booster that empowers us to show up as our best selves
I’m just a girl who fell in love with the power of a great tan, turning that passion into a lifelong journey. It all started at the most popular La Jolla tanning salon during high school, where I worked for $8/hour. Little did I know, the tanning industry would become my calling.
After moving to LA, I became a top performer at Sunset Tan, spray tanning Hollywood’s elite and honing my skills. This led to launching my own brand, heather® tans on Sunset Boulevard, where I earned perennial Best of Beauty accolades and trained aspiring spray tan artists across the U.S. and Canada. COVID and several Doctor's appointments with California's leading Toxicologist forced me to pivot to a mobile-only service, which turned out to be the key to my greatest industry insights.
read my full story
The future of spray tans is mobile, bronzer-free, and fragrance-free
Join The Heather® Method Membership, and let’s redefine what it means to be a successful spray tan artist. You’ve got the talent; now it’s time to pair it with the strategy and support you need to truly shine.
Unlike other online communities or training programs, The Heather® Method Membership is tailored for skilled, ambitious spray tanning artists ready to become the most sought-after in their area. If you're a spray tan artist on the path to becoming the best in town but are unsure how to scale your business without burning out, this membership is for you.
YOU'VE MASTERED THE BASICS, BUT NOW YOU NEED STRATEGIES TO GROW SUSTAINABLY, AVOID FINANCIAL STRAIN, AND MAINTAIN YOUR PASSION.
BECOME A MEMBER
The
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The future of spray tanning
Where artistry meets strategy
Heather’s Signature Method
Crafted with tanning artists as the focus, The Heather® Method embodies the essence of advancing into the next era of the spray tanning sector, offering:
PRODUCTS
Clear Spray Tans
All spray tanning products are clear in their pure form (so let’s keep it that way). It's cleaner, healthier, and the application of bronzer-free sprays are a testament to your Mastery.
MOBILITY
Mobile Spray Tanning
Save your sanity, health, and bank account by building a mobile model. It’s time to command the premium pricing that compensates you (and your team) for your Mastery of Artistry.
FINESSE
Perfect Applications Every Time
A precise method of motions and movements, honed through tens of thousands of applications, to ensure a flawless, perfectly hued clear spray tan every time.
Learn my signature process to create “Designer” tans that clients rave about—tans so flawless and a client experience so exceptional that they’ll choose you time and again, happily paying premium prices for the privilege.
Absolutely yes - I’m ready to take my business to the next level
Hundreds of DMs and countless emails later I decided to record my best advice
Free Masterclasses With Heather
Two decades of knowledge free for you
“Clear Tans, Clear Conscience: The Wellness Talk Every Spray Tan Artist Needs”
01
- Providing actionable tips to implement changes in your business.
- How to enhance your well-being as an artist and client satisfaction.
- Highlighting the importance of clean beauty in the industry.
- Showing how adopting these practices can set you apart from the competition.
“3 Must-Know Industry Insights: Insider Wisdom from a 3x Best of Beauty Award Winner for Spray Tan Artists”
03
“Unlock Hidden Profits: Expand Your Services with Your Spray Tan Machine”
02
Yes! This is it!
“Unlock Hidden Profits: Expand Your Services with Your Spray Tan Machine”
02
- Innovative ways to expand your service offerings with the equipment you already own.
- How to maximize your income by attracting a broader clientele interested in holistic and health-focused beauty services you never knew possible.
“Clear Tans, Clear Conscience: The Wellness Talk Every Spray Tan Artist Needs”
01
“3 Must-Know Industry Insights: Insider Wisdom from a 3x Best of Beauty Award Winner for Spray Tan Artists”
03
Sign me up!
“Unlock Hidden Profits: Expand Your Services with Your Spray Tan Machine”
02
- Sidestep the biggest mistakes that hold most spray tan artists back.
- Master the strategies that consistently attract high-paying, loyal clients.
- Implement practices that not only preserve your health but also increase your profits.
“Clear Tans, Clear Conscience: The Wellness Talk Every Spray Tan Artist Needs”
01
“3 Must-Know Industry Insights: Insider Wisdom from a 3x Best of Beauty Award Winner for Spray Tan Artists”
03
Let's do this!
FAQs
The Heather® Method is for spray tan artists ready to elevate their careers, but who may feel stuck, overwhelmed, or unsure of the next steps. Whether you’re a salon employee working long hours for minimal pay, an independent artist struggling to scale without burning out, or an entrepreneur contemplating opening your own studio, The Heather® Method provides the strategies and insights you need to grow and thrive.
At its core, The Heather® Method is a comprehensive, expert-guided system designed to help you refine your techniques, adopt clean beauty practices, and build a sustainable spray tan business. Right now, you can access this through The Heather® Method Membership, which offers ongoing weekly mentorship, exclusive resources, and direct access to Heather’s insider knowledge. The membership is a community-driven platform where you’ll connect with other artists, receive continuous guidance, and stay ahead of industry trends.
Looking for more? Stay tuned—The Heather® Method will soon offer certifications, expanding your skills even further.
Tired of the grind? The Heather® Method Membership is your first step to a balanced, thriving career, with even more to come.
Who is The Heather® Method for?
01 / 11
Heather is a pioneer in the spray tanning industry with over two decades of experience. She is the founder of Heather® Tans in Los Angeles, a 3x Best of Beauty Award Winner for Airbrush Tanning by Allure Magazine. Starting her journey from humble beginnings, working at a tanning salon for low hourly wages, Heather took control of her career and built her own successful spray tanning business. Her experience, including the challenges she faced and overcame, led her to create The Heather® Method—a platform designed to help other spray tan artists achieve financial independence, creative freedom, and a fulfilling career. Heather is passionate about clean, clear, and health-conscious practices, and she is dedicated to elevating the spray tanning industry to new heights.
Who is Heather?
02 / 11
03 / 11
The Heather® Method is an expert-guided system developed from over two decades of experience in the spray tanning industry. It’s designed to provide practical insights and proven strategies for spray tan artists, whether you’re just starting out or ready to scale your business. Through this method, you’ll discover what works, what doesn’t, and how to overcome challenges as you build a successful, sustainable spray tan career.
Complementing this system is The Heather® Method Membership, which takes your growth even further. The membership offers ongoing weekly mentorship, exclusive resources, and direct access to Heather’s insider knowledge to help you refine your skills, expand your business, and maintain balance in both your personal and professional life. It’s where spray tan artists come together to support one another and stay ahead in an industry that’s on the brink of a clean beauty revolution.
What is The Heather® Method?
The Heather® Method is an expert-guided system developed from over two decades of experience in the spray tanning industry. It’s designed to provide practical insights and proven strategies for spray tan artists, whether you’re just starting out or ready to scale your business. Through this method, you’ll discover what works, what doesn’t, and how to overcome challenges as you build a successful, sustainable spray tan career.
Complementing this system is The Heather® Method Membership, which takes your growth even further. The membership offers ongoing weekly mentorship, exclusive resources, and direct access to Heather’s insider knowledge to help you refine your skills, expand your business, and maintain balance in both your personal and professional life. It’s where spray tan artists come together to support one another and stay ahead in an industry that’s on the brink of a clean beauty revolution.
What is the Mission of The Heather® Method?
04 / 11
The Heather® Method is a comprehensive system designed for spray tan artists who already have a strong foundation in the basics and experience using spray tanning equipment. It’s focused on helping you refine your technique, elevate your services, and scale your business—rather than teaching beginner skills. If you’re ready to advance your career and stand out in the industry, The Heather® Method is the perfect next step.
The Heather® Method Membership is an exclusive community offering ongoing mentorship, advanced strategies, and insider resources to help experienced artists grow and thrive. If you’re looking for support and proven strategies to take your business to the next level, the membership is where you belong.
If you’re completely new to spray tanning and seeking certification, stay tuned! Join our waitlist to be the first to know when our upcoming courses, cohorts, and certifications launch.
I’m new to spray tanning, is The Heather® Method for me?
06 / 11
Heyyy, I’ve been right where you are. I thought investing my life savings into a Sunset Boulevard storefront was the ultimate dream—until I realized it came with sky-high expenses and was seriously affecting my health. The constant exposure to chemicals and poor ventilation made me rethink everything. That’s when I discovered that mobile spray tanning is the ultimate business model—less overhead, more flexibility, and a much healthier environment for both artists and clients.
If you’re feeling stuck or just curious about expanding into mobile services, The Heather® Method is here to guide you. Making the shift transformed my business and my life. Whether you want to keep your studio, go fully mobile, or find a balance between the two, I’m here to help you build a scalable, sustainable, and health-conscious business that works for you.
I own a spray tan studio. Is The Heather® Method for me?
07 / 11
Hey, I see you—you’re already out there running your mobile spray tanning business, but let me tell you, there’s so much more potential to elevate what you’re offering. A health-conscious, elevated mobile spray tan experience is far superior and commands a premium compared to the average artist who just shows up and sticks to what she’s always done.
The Heather® Method is designed to take your mobile tanning business to new heights. It’s about refining your services, attracting premium clients, and building a business that’s not only profitable but sustainable and fulfilling. You already know the basics, but now it’s time to learn the advanced techniques that set you apart.
Start commanding the premium prices you deserve for offering a service that prioritizes health, luxury, and an exceptional client experience. Whether you’re looking to boost your income, increase client loyalty, or even expand your team, The Heather® Method gives you the tools and strategies to do it—without burning out.
You’ve already gone mobile—now let’s make sure you’re offering an experience that keeps clients coming back, knowing they’re getting the best in the business.
I’m already a mobile spray tanning artist, is The Heather® Method for me?
08 / 11
The Heather® Method is committed to offering a clean, elevated, and health-conscious approach to spray tanning. Traditional bronzers and synthetic fragrances often contain ingredients that can be harmful to both artists and clients, including endocrine-disrupting chemicals and allergens. By choosing to be bronzer-free, The Heather® Method emphasizes the artistry and skill involved in applying a flawless, natural-looking tan without the need for artificial color guides. Additionally, opting for fragrance-free products ensures that clients receive a purer, safer experience, free from the thousands of undisclosed chemicals that can be hidden under the term “fragrance.” This approach not only enhances the overall quality of the tan but also aligns with the growing demand for clean beauty and wellness practices in the industry.
Why is The Heather® Method bronzer-free and fragrance-free?
09 / 11
We get it, girl. Bronzer has been the industry standard for years, and making a change can feel daunting. We know it’s what you’re used to, and shifting away from something familiar can feel uncomfortable—but here’s the thing: The Heather® Method is all about elevating your craft while keeping what works for you.
If you’re ready to explore how clear, bronzer-free tans can not only enhance your clients’ experiences but also improve your health and well-being as an artist, then we’ve got you covered. We’re here to show you how offering clean, luxury services can help you attract premium clients and create a healthier, more sustainable business—without feeling like you have to give up everything you know.
And here’s the exciting part: Consumers are craving cleaner alternatives, and the demand for health-conscious beauty is only growing. By making this shift now, you’ll be ahead of the curve, positioning yourself as a leader in this new era of spray tanning. Time is on your side, and taking this step will not only set you apart but also help you stay at the forefront of an industry that’s evolving fast.
I love bronzer tans and I won’t give them up. Is The Heather® Method for me?
10 / 11
Absolutely! Our celebrity-loved, Hollywood-trusted tanning solutions are specially crafted for professional spray tan artists who want nothing but the best. These bronzer-free and fragrance-free formulas aren’t just about glowing skin—they’re about delivering a clean, elevated experience that showcases your commitment to health, beauty, and well-being.
Say goodbye to messy bronzers and overpowering scents—our solutions offer a pure, refined glow that your clients will rave about. Trusted by A-listers and admired by the best in the industry, these products are your key to providing the kind of flawless natural looking tan that keeps clients coming back for more. Ready to offer the glow that’s graced red carpets and beyond? Your clients will thank you.
Does The Heather® Method sell tanning solutions?
11 / 11
You've mastered the basics—now get the strategies to grow sustainably and shine even brighter.
The Heather® Method Membership
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Insider Wisdom from a 3x Best of Beauty Award Winner for Spray Tan Artists
3 Must-Know Industry Insights Masterclass
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